National TV Sports Betting Ad Spend: As expected, NFL games dominate national TV spending with sports betting advertisers. In analyzing iSpot data, John Casillo points out in 2021, 41.7% of TV ad impressions �� and 81% of estimated national TV ad spend �� for sports betting brands were allocated toward the NFL.
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The total taxable gaming revenue for sports betting in August was $8,386,361, with $7,407,202 coming online, up 34.2% from $6.25 million in July. The state tax revenue was just over $1.15 million in August
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