California Ballot Referendum: California, the most populous state, has legalized sports betting on its ballot this Election Day. Kantar/CMAG reports ad spending has already exceeded $300 million. When compared to previous ballot measures, Steve Passwaiter, a Senior Advisor to Kantar/CMAG notes, ��It��s clearly set a new record, the spending to date has beaten totals for the 2020 measure [Proposition 22] on gig workers.�� Additionally, to date, the California propositions has easily surpassed the ad dollars spent in any statewide political election this year (the Senate race in Pennsylvania being the second most costly). Alaska also has a ballot referendum on sports betting in November.





Even with gambling legal in Pennsylvania, bookies didn��t disappear. For instance, ��the Accountant�� has been taking bets for nearly 15 years in Philadelphia. A registered ER nurse by day, he inherited the book from a friend who owned a bar and reports that he has ��about 100 customers�� during football season and 25 in the months after that. His client base was cut in half when Pennsylvania legalized sports gambling, but ��we got 50 percent of them back,�� he reports.


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��One of the teams in every game is going to win,�� Maney said. ��That��s why it��s intoxicating. It��s so hard to stop.��

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